Communication with Media Technology

For communicators, t here are social media communication strategies that must be used when posting online. These communication strategies include sharing long-form content on digital platforms, sharing short-form content on digital platforms, and establishing a brand's unique voice through this content. Using these strategies will aid in effectively communicating a brand's message. Long-form content is content that is approximately 1,000 to 3,000 words and is meant to connect with its audience by informing them on a topic. According to Storm , long-form content goes “beyond the surface-level information” and “covers multiple aspects of a topic to provide a comprehensive understanding” (2021). Long-form content includes creating informative guides, articles, and tutorials. This content can be linked in posts to social media pages with a short description of what the content includes. YouTube, a global long-form video platform, can also be used to create content that further comm...

26% of U.S. adults have some type of disability (CDC, 2020). When creating content online, communicators must be inclusive to all viewers. By following  Section 508 of the Rehabilitation ACT of 1973, communicators can ensure that everyone has the ability to access online content. Specifically, the functional performance criteria ensure that when there is a visual mode of operation is provided (“Revised 508 Standards,” n.d.): those without vision must have access to at least one operation that does not require user vision those with limited vision have access to at least one mode of operation that allows users to make use of limited vision those without a perception of color have access to at least one visual mode of operation that does not require the perception of color When there is an audible mode of operation is provided: those without hearing have access to at least one mode of operation that does not require hearing those with limited hearing have access to at least one mode...

As technology grows and evolves, the way audience consumes content and the devices they consume them on change. According to Babich , each device has a core user experience, meaning it solves a problem and provides value (2017).  Understanding the audience and their core user experience aids in creating suitable content for new media platforms. The main devices include smart watches, mobile phones, tablets, computers, and TVs. Different types of devices provide different services for different reasons (Babich, 2017). There are strategies for communicators that can be used when making content appropriate for different devices. This includes designing content based on the smallest screen size first. That's because this “forces you to decide what matters most” (Babich, 2017).  Consistency is important when ensuring a seamless experience for users, so the content should follow the brand’s image no matter what device it is on. That being said, it’s better t...